Buying Guides
How to Choose a Perfume You’ll Love (and Make It Last)
Jun
The right fragrance can become part of who you are — but choosing one online can feel tricky. Here is a simple guide to finding a perfume you will love, and making it last all day.
Know the fragrance families
Most scents fall into a few families: fresh and citrus, floral, woody, and warm or oriental (think amber and vanilla). Knowing which you naturally gravitate towards makes choosing much easier.
Understand the notes
A perfume unfolds in three stages: top notes you smell first, heart notes that form the main character, and base notes that linger longest. Read the notes to picture how a scent will evolve on your skin.
EDP vs EDT
Eau de parfum (EDP) is more concentrated and lasts longer, while eau de toilette (EDT) is lighter and fresher — great for daytime or warm weather. Pick based on how strong and long-lasting you want it.
Make it last
Apply to pulse points — wrists, neck, behind the ears — on moisturised skin, and avoid rubbing your wrists together, which breaks down the scent. A matching body lotion helps fragrance linger even longer.
Discover our perfume collection — from fresh citrus to warm amber and oud.
